As part of our design update, the screenshots are currently being revised.

TABLE OF CONTENTS

Overview

Market Segment Dashboard examine the following metrics and understand the diverse customer segments contributing to hotel revenue:

  • Occupancy
  • Average Daily Rate (ADR)
  • Room Night Contribution
  • Revenue per Available Room (RevPAR)
  • Average Lead Time
  • Length of Stay


Table View

Pie Chart View (for Room Night Contribution only)

Before running this report, you should define your desired Market Group and Market Code as per the following instruction:

1.) Click on the "Config" icon on the top right corner.

2.) You can either add a new Market Segment Group and Market Segment Code or edit the existing ones.

3.) Add Market Segment Code and associate with your Property Market Segment code, then save.

4.) Add Market Segment Group - Define the Market Segment Group and select your desired Market Segment code in this group, you can click "Add Market Segment Code" if needed; then save.

Users are able to select various date range (Yesterday, Last 7 Days, Last Month, MTD, YTD or Custom) and compare with Previous Period or Same Period Last Year.

ADR and RevPAR are in local currency. However, you can click on "Learn More" to bring you to the currency conversion website.


Data Insight

Table View

  1. Market Segment Group / Market Segment Code
  2. Performance (Occupancy, ADR, RN Contribution, RevPAR, Average Lead Time, LOS)
  3. Total value of all the Market Segment by respective performance
  4. Table view icon


Pie Chart View

  1. Total Room Nights Contribution
  2. Room Nights Contribution of respective Market Segment code (RN and the %)
  3. Color code for Market Segment Group and Market Segment Code
  4. Pie Chart view icon



How to export a report 

Click on the "Export Dashboard" icon on the top right corner to download the data to your local drive.

Market Segment Report Example